It takes courage, fortitude, and a tolerance for risk to become an entrepreneur at any age. Whilst most of us want flexibility and autonomy in our work, setting up and operating a business requires a high degree of confidence and enthusiasm, a wide range of skills, is time consuming, and is generally harder than working for someone else. Nevertheless, there is an emerging trend for people to start a business for the first time in later life, and this has increased since the onset of the COVID-19 pandemic. And, according to the New Zealand Office for Seniors, self-employment income for older people is projected to significantly increase in the future.
Why do individuals in the second half of life choose to change gears, and go down this route? What is the trigger? What motivates them? What is the nature of the businesses they establish, and how do they go about it? Want to know more? Check out ‘Changing Gears: Entrepreneurs@50+’. In this book you’ll meet 33 later life entrepreneurs, who share a snapshot of their business ideas, their challenges and how they overcame them, and their aspirations for the future. This easy-to-read book also offers lots of tips, and useful websites for anyone who is considering going down this route and has received excellent reviews from readers.
‘Changing Gears: Entrepreneurs @ 50+’ is available in Kindle and paperback formats from your favourite online bookstores e.g., Amazon, Fishpond.NZ, Barnes and Noble and Books & Co, in Ōtaki
Various events, including workshops about the book are being scheduled (for details see Workshops and Events scheduled 2023 Workshops / Events (angelarobertson.nz) If you are interested in hosting an event in your district, email Angela firstname.lastname@example.org
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